It is indeed with great pride that we would like to inform you all that WORDS Advertising & the Colours of Courage Trust was successful in winning the only Gold Award at the recently concluded Effie Awards for the 'Trail' Campaign. Organized by the Sri Lanka Institute of Marketing in association with the 4As for the 5th consecutive year the Effie Awards is the only global accolade in Sri Lanka that recognizes achievement in meeting and exceeding marketing communications objectives.
Since its inception in 2008 there has never been a Gold Effie awarded in Sri Lanka - Trail won the first and only gold in Sri Lankan Effie History.
We would like to congratulate WORDS Advertising as well as our other communications partners for their support:
• Website Partner : Ecologital
• Social Media Partner: Copacetic Media
• PR Partner : Ogilvy PR
• Media Partner : Ogilvy Media
JAFFNA PROJECT UPDATE
Construction on the project has now commenced at the location in Tellipalai, Jaffna with progress on track for completion next year. The teams on the ground are putting in a tremendous effort and we would like to acknowledge the dedication with which all the different parties are coming together to make this Cancer Unit a reality.
The Ministry of Health, Colours of Courage Trust and Trail are proud to announce the awarding of the building contract of the cancer ward at the Tellipalai Hospital Jaffna to
Sanken Construction (Pvt) Ltd.
Trail - the Journey by the Living, for Life concluded on 27th July 2011.
During the last year, the Colours of Courage Trust has been continuing to solicit fundraising to reach the target of US$ 2 mn. To-date Trail has raised over Rs. 180 mn and a further Rs. 30 mn in equipment towards the construction. Further, the Colours of Courage Trust has been working with the Ministry of Health in formulating the Memorandum of Understanding which was signed in March this year which has paved the way to commence work on the project. Following this tenders were called for, from 5 reputed construction
The tenders were carefully evaluated and a due diligence done by an independent consultant after which the Colours of Courage Trust decided to award the contract to Sanken Construction (Pvt) Ltd. This decision was supported and approved by the Ministry of Health. The decision to award the contract to Sanken was based on
professional services, compliance, projects done including hospital projects undertaken by Sanken. Further a key factor in deciding to award the contract to Sanken was also due to their presence in the North which would no doubt contribute towards ensuring the project is overlooked and completed in the time frame of 12 – 15 months.
The Tellipalai project comprises of 3 phases :
Completion of the Construction of the Radiation Treatment Wards for Male and Female
Patients at Tellipalai. (60 Bed Facility)
- Phase 2
Pediatric High Dependency Unit at the Jaffna Teaching Hospital.
Treatment Centre Funded by the Government (Tellipalai)
Of these 3 phases, the Colours of Courage Trust will fund phase 1 and 2 of the project which is in the region of Rs. 216 mn.
The above projects are done with the aim of building a Regional Centre of Excellence for the Treatment of cancer patients in the Northern Province of Sri Lanka.
Cancer treatment facilities were temporarily provided at the Teaching Hospital from December 2004 to July 2010 at the Neuro Surgical ward. Subsequently two new wards were allocated for male and females. However, children suffering from cancer are kept in the female medical ward with limited facilities. As a majority of the children are leukaemia patients a separate ward has become a dire necessity at the hospital. With no space available for expansion at the Teaching Hospital, Jaffna, the requirement is a 30 bed ward for males and females at the Base Hospital, Tellipalai, as part of extension of the Radiation Oncology Unit. This Medical Oncology Unit functioning at TH Jaffna, is the only place that provides Chemotherapy in the entire Northern Region.
The Radiation Oncology Unit situated at Base Hospital, Tellipalai, is nearly 16kms away from the Teaching Hospital Jaffna. It has been functioning since June 2005 with a limited Radiation Treatment facility using Cobalt machine. Cancer patients who come for radiation treatment travel from their homes and some patients stay at the Cancer Ward of the Teaching Hospital, Jaffna where ambulances transport the patients back and forth. However, with the construction of the Cancer Unit at the Tellipalai Hospital patients who require radiation treatment can be warded at the Tellipalai Hospital without having to be transported from the Teaching Hospital Jaffna. Further, this will also free up more space for the Pediatric High Dependency Unit at Jaffna Teaching Hospital.
It was with the aim of building a Cancer Ward in the North that Trail was initiated and the Colours of Courage Trust and Trail are proud to be associated with the Ministry of Health in funding the construction of this unit Tellipalai Hospital.
The government of Sri Lanka, Hon. Basil Rajapakse – Minister of Economic Development, Hon. Maithripala Sirisena – Minister of Health, Hon. Namal Rajapakse – Member of Parliament and Hon. G. A. Chandrasiri - Governor of the Northern Province have extended immense support to the Colours of Courage Trust and to Trail since the inception of the walk in expediting the various approvals required to get the project off the ground.
Trail and the Colours of Courage Trust extend their sincere thanks and appreciation to the government and the Ministries, all sponsors, donors, walkers and well-wishers for their support, encouragement and generous contributions without which a project of this magnitude wouldn’t have been possible.
The Colours of Courage Trust was founded in 2008 to address the needs of the National Cancer Institute, Maharagama. The Board of Directors of the Trust comprise of eminent business leaders in their respective fields – Mr R Theagarajah – Hatton National Bank, Dr Hans Wijayasuriya – Dialog Telekom, Dian Gomes, MAS Intimates, R Seevaratnam – Lanka Aluminium, Amila Fernando – Julius & Creasy, Anushman Rajaratnam – Lankem Ceylon Plc., Mahela Jayawardena - Sri Lanka Cricket, Nathan Sivagananathan – MAS Intimates-MAS Design.
Trail - the Journey by the Living, for Life concluded on 27th July 2011. However, fundraising has continued since to reach the target of US$ 2 mn. To-date Trail has raised over US$ 1.6mn and is hopeful that the US$ 2 mn target would be reached soon through further donations, sponsorships and other unique initiatives.
Jaffna Project Update
The Memorandum of Understanding was signed by the Ministry of Health and the Colours of Courage Trust (Guarantee) Ltd., on Friday 16th March at the Ministry of Health to implement the Jaffna Project.
The Signatories were:
1) Dr Ravindra Ruberu, Secretary of the Ministry of Health
2) Mr. R Raveenthiran, Secretary, Ministry of Health & IM – Northern Province
3) Mr Nathan Sivagananathan, Director – Colours of Courage Trust (Guarantee) Ltd./Trail Initiator
4) Mr. S A Dharmawardena, Secretary/Accountant – National Health Development Fund
5) Mr Sarinda Unamboowe – CEO of MAS Linea Aqua / Trail Initiator
Further, the Colours of Courage Trust and Trail are also currently in the process of getting the required approvals for the development of the Cancer Unit at the Telepalai Hospital from the Department of Atomic Energy Department as well as getting the detailed BOQ passed. In addition, the Trust is also calling for tenders from reputed contractors such as Maga, Tudawe Brothers, Sanken who are mobilized in Jaffna to submit quotations for the construction of the Unit.
The Colours of Courage Trust under which Trail was conducted also had the opportunity of meeting the Hon. Minister Maithripala Sirisena and briefed him on the progress made regarding approvals on the project and the work carried out thus far.
The government of Sri Lanka and Hon. Minister Basil Rajapakse have extended immense support to the Colours of Courage Trust and to Trail since the inception of the walk in expediting the various approvals required to get the project off the ground.
With the MOU now signed and in place, construction of the cancer unit is due to commence within the next 45 days.
Trail and the Colours of Courage Trust extend their sincere thanks and appreciation to all donors, walkers and well-wishers for their support, encouragement and generous contributions.
The 26th of December 2011 saw the foundation stone for the Surgical Intensive Care Unit (SICU) being laid at an auspiciously held ceremony at the National Cancer Institute (NCI) in Maharagama under the patronage of the Director of the NCI, Dr. Kanishka Karunaratne. Construction of the SICU, part of an eighteen month project initiated by the Colours
of Courage Trust, will begin in early January, with a projected completion date for mid April this year. This is phase two of the same project the Trust carried out with partners MAS Holdings, A&E & other donors , which saw the successful completion and handing over of the state-of-the-art Medical ICU along with medical equipment at a total cost of Rs. 70 million in 2011.
The proposed SICU will comprise of a two storey building and will accommodate six patients at any given time, a drastic improvement from the facilities offered at the NCI at present. All facilities required by the management will be provided for the SICU to ensure smooth operations of the unit. More than 45,000 people from all corners of the country make their way to Maharagama each year relying on the NCI, the only public cancer institute in Sri Lanka dedicated to the diagnosis and follow-up treatment of cancer patients; 15,000 new cases are diagnosed here annually. The Colours of Courage Trust is proud of the work accomplished and hopes to continue to make a difference and impact the lives affected by Cancer.
The 28th of October 2011 saw the plans for the Radiation Treatment Centre at Tellipalai finalized by the Secretary of the Ministry of Health (MOH), Northern Province. The Memorandum of Understanding (MOU) for this project has been drafted and overlooked by the Legal Division of the MOH & The National Health Development Fund of Sri Lanka. The project details have now been passed on to the Planning Department of the MOH in order to obtain National Planning Approval. Adhering to Government regulations that require both National Planning and Cabinet approval, the MOU will be signed soon after the Treatment Centre plan is given rightful consent by these authorities.
Carrying out the necessary pre-planning till then, a team of engineers visited the construction site on the 5th of November, 2011, conducting the required soil test prior to construction. The Bill of Quantities (BOQ) for the project has been completed, with the team currently in the process of selecting contractors mobilized in Jaffna.
With the dawn of a new year, we hope to commence construction of the Radiation Treatment Centre in January 2012, due to the prevailing weather conditions in the Northern Province.
Thank you once again for your support and generous donations. Please pass on to your family, friends and colleagues who may be interested in supporting the Trail Fund.
Karthi and the Dubai Cycle Challenge
Dubai based Race Horse Trainer and Equine Dentist, Karthi Selvaratnam is set to compete in the 92km Dubai Cycle Challenge Race on the 16th of December. An old Thomian, Karthi is looking forward to his debut in the race. The race which is in its second year is open to Professionals and Amateur cyclists and will attract contestants from all over the world. The race is organised by the Dubai Sports Council and is gaining immense popularity in the cycling world. Karthi is in the race purely to raise funds for Trail. He feels the race itself being an international event will give exposure to TRAIL and will help the cause for the eventual goal of building a Cancer Unit in Jaffna.
Spin a Disc for Trail
The event held in October was a re-union event for us all with over 200 in attendance. The night saw the likes of DJ’s Harpo and Tareeq spin old records as we raised over Rs. 400,000 in aid of TRAIL
We’ve also had some very generous donations of equipment in the form of 60 beds for the new unit by Nippon Foams as well as a much needed Ultra Sound scanner by Serendipol Ltd.
The Colours of Courage Trust acknowledges with deep sorrow the passing away of Mr. R. Senathi Rajah, Senior Partner of Julius and Creasy - Attorneys at Law, and member of the Board of Directors of the Trust. Mr. Senathi Rajah showed total commitment and dedication not only to his legal profession, but also towards the fight against cancer, dedicated to supporting in the upliftment of cancer care facilities in Sri Lanka. He was unanimously appointed the first Chairman of the Colours of Courage (COC) Trust by the Board of Directors due to the credibility and recognition he earned among his colleagues.
His leadership shone through even during his last days, attending all fund raising activities on behalf of the Colours of Courage Trust, never failing in his responsibilities. His generosity was unlimited
throughout all projects initiated by the COC, offering advice where his experience and support was needed. A distinguished gentleman, Mr. Senathi Rajah always had time to listen to his colleagues
and subordinates, providing guidance in their time of need, encouraging them to reach their highest potential, all the while recognizing and rewarding excellence.
He will be remembered and truly missed for the exemplary leader, generous benefactor and humble individual he was.
It is almost one month since the completion of Trail and to-date we have raised over US$1.5 mn in aid of the Pediatric Cancer Ward, in Jaffna.
Below is an update on where we are on the project to-date. We will be sending you a regular progress of the project.
The team is currently working on the MOU with the Ministry of Health. In addition, the Trail team is also liaising with the architect to finalize the plans which will then be put forth for approval to the Ministry of Health.
The final Bill of Material is also in the process of being completed and once this is done Trail will be calling for tenders within the next two weeks.
Donors have also pledged to support the building of the unit indicating their interest to supply machinery, floor tiles and paint. These contributions will no doubt exceed the US$ 1.5 mn already raised.
It is heartening to note that since the completion of Trail, we have had several people coming forward to help support the Trail fund and thus far the below have been organized.
- “All of the Lights” — a musical concert featuring local artistes and upcoming young talent which generated Rs. 750,000/=
- A charity dinner organized by a well wisher — Herbert Fernando in Melbourne, Australia which raised US$ 3,055/=.
- Regatta — TRAIL merchandise was sold at the Bolgoda regatta with participation of schools throughout the island raising over Rs.15,000 towards the project
- Rukshan Perera Live in Concert — proceeds of the concert donated towards the project
- Also planned is a show by the DJs of Yesteryear to be held in October at Park Street Mews with an array of unique initiatives including a live auction of cricket memorabilia and tickets to the victoria's secret fashion show
Auction on Website
Trail has also launched the Auction on the website where tickets for the glamorous Victoria's Secret Fashion Show donated by Limited Brands USA, airline tickets courtesy of Etihad Airways and American Airlines and cricket memorabilia will be auctioned. Trail also aims to sell 100,000 bricks through the ‘buy-a-brick’ campaign. You can bid for the auction items or support the brick campaign by visiting www.trailsl.com/auction and http://www.trailsl.com/?page=brick.
Thank you once again for your support and generous donations. Please pass on to your family, friends and colleagues who may be interested in supporting the Trail Fund.
The walk commenced bright and early, the earliest by far 5.00am ! The blazing sun rises early in the District of Kilinochchi. The starting point was at Puliyankulam, the cool breeze blew across the road in the mild darkenss at 5.00am. As rays of sun light appeared we witnessed barron fields and no trees on either side of the road.
As we continued to March on I noticed two young girls not more than 6 years old standing in front of a small shelter/hut, since the till collectors were ahead I went along to collect the money. As I saw the Rs. 100 that was being offered I took a second look at the temporary shelter and felt a sense of guilt whilst taking the money for the walk. A reality check and my heart sank.
The day began with a blessing from all religeons. We had many new walkers including the famous Tunza the German Sheppard. The walk was as straight as could be and lasted just over four hours for most, today for me was one of pulling the lagging walkers to literally drag them to the end line, the day belonged to Maubrey our oldest walker, who with grit, determination and pain made it to vavuniya.....the forces throughout had water melon, drinks, buicuitS lined up and many of the schools were out to applaud and cheer.....we ended the day with a grand finale at the HNB office and an award for the 12 trailblazers who made it to vavuniya in 19days and 483 long Kms....
The longest hour:
The day began with mixed feelings, bitter-sweet so to say ! Tilekratne Dilshan & Dilhara Fernando were join us whilst this day was to consist of 28 Km, the longest stretch thus far.
So the journey began in the Anuradhapura town, Having Dilshan walk with us kind of made the first couple hours fly by... The Gajaba regiment base stood majestically along right of the main road, the soldiers methodical as ever handed us Kanda.
The lush paddy fields with breeze weaving through them came to the foe as the town passed by but only this time palm trees started to appear, hence a slight hint that we've started heading north.....we hit the A9 finally after 18 days of walking.
Many schools came out in force to see the cricketers, certain expressions cannot be described... Farmers ran from the paddy field to drop coins into the tills, Inexplicable joy and tears of happiness was witnessed at the end of the walk when fans got hold Dilshans hand.
Overall an amazing day for some tired legs...
The Journey began at Tabuttegama, on the way to the starting point it was a bit of an anticlimax since it was only yesterday that Mahela was here. This was short-lived as we saw many known faces. Friends, family and work colleagues turned out in full force. The relatively long 26 Km walk was tough due to road works. The sacred city of AnurudhaPura greeted us with all its glory.
Greetings from the sacred city of Anuradhapura !
Its 3:30pm, Sunday the 17th of July 2011.
I am lying in bed and for whatever reason cannot seem to fall asleep. Today marked my 5th day of walking along the 'Trail' to raise funds for a pediatric cancer ward in the Jaffna hospital. As you all know I completed my first stretch of 73km's (which lasted 3 days) when I joined the main group to walk from Panadura to Kochchikade. That done, I am now 2 days into my second stretch - and thus far I have completed 49km's on this go round. There's 3 more days and 82km's to go.
I must say these last two days have been an amazing experience for me. I have seen the generosity of the simple village folk in our country. As we walked across their villages, they came with their families - husbands, wives, little girls and boys, uncles and aunts, the seeyas and the achchies to spur us on and generously give from what little they had to help build this hospital ward in Jaffna. For the first time, in a long time, I was proud to be a Sri Lankan. Here are some highlights thus far :
- Mahela Jayawardana, the former Sri Lankan Cricket captain joined us on the walk yesterday. The loudspeakers were announcing this every 10 minutes. Sarinda Unamboowe and I were walking in tandem as Nathan accompanied Mahela a few yards behind us. As Sarinda and I walked, a small boy of about 8 was hanging around us and saying 'boru neda, boru neda ?' And we could not figure out what he was going on about. He suddenly turned around and stopped for a second and then ran into a house (presumably where he lived) and was back in 2 minutes flat, kitted up in socks and shoes. By this time Sarinda and I had slowed down and were walking alongside Mahela. The little boy came running at us and stopped in front of Mahela, pointed at him and started shouting 'menna innawa, menna innawa' and he proceeded to ask if he can walk alongside us. Mahela said he could as long as he gets permission from his mother. The kid turns around and says 'mey mage gama. Ape gamei okkoma avidinawa. Mata egollo ekka apahu gedara yanna puluwang'. The joy of seeing Mahela in the flesh and the fact that he got to walk alongside Mahela will probably be a memory this kid will never forget. Later as we finished the 22 km's and participated in the closing ceremonies, Mahela removed his cap and signed on it and gave it as a memento to this kid.
- As Sarinda and I walked we saw another little boy on the side of the road with a little plastic piggy bank in his hand. Sarinda stopped and asked the little fellow, what he was doing and he says he wants to donate the money in his piggy bank to Mahela to help build this hospital. What a sacrifice. I know when I was a kid I would not have given the money in my piggy bank to anyone leave alone Mahela.
- There was an old man who could barely walk who came out of his mud hut with his walking stick, no shirt on his body, just clad in a sarong and put a few 100 ruppee notes in a 'Trail' till. As I walked past him, he turned around and proceeded to hobble back to his mud hut.
These were the simple folk who gave from what little they had. Someone commented after the walk that the joy of seeing a thousand people give a rupee each has been more rewarding than seeing a cheque of a thousand from one person.
Yes, for the first time, in a long time I am proud to be a Sri Lankan !!!
Today marked my 6th day of walking on the 'Trail'.
I pledged to walk 200km's and I am at 75% of that - 152km's done and approx 50km's to go. The walk today was from the Town of Anuradhapura to Medawatchchiya - 28.1 km's, the longest day of the Trail.
And they came. They came from the paddy fields, they came from their workshops, they came from their offices, they came from their class rooms, they came from their homes, they came from everywhere to see and give of what little they have to the cause. And what a sight it was!
The experience of walking rural Sri Lanka keeps getting better.
- I stand and watch in awe as a farmer with his family runs over to the main road - from out of the mud in his paddy field to donate a few hundred rupees.
- I pass school kids who line up the streets to clap and wave the team on. The school bands from the numerous schools we pass play - they play for us as we walk by. They play for us yes, but they also play for the little ones in Jaffna and the North. They play to build a ward for the little ones who suffer from cancer.
- I passed a welding workshop and the two men working there ran across to the road, with their eye guards in hand to contribute and be a part of this noble cause.
- Some government officials, from the forest department I think, stands on a bridge and says Ayubowan.
- As I passed a lady ran down to her home, brings a packet of Glucose, worships me and says 'sir lata godak ping' and hands it to me. I stand there speechless. I did the only thing I could - I handed the packet of Glucose to Sarinda on my return to the place we are staying at.